Breads & Pastries

All our wares are made with 100% vegan, organically grown ingredients sourced locally wherever possible - we care about the fact that delivery can cause problems to our environment.

We pay particular attention to the whole baking process which is when our "Time, Proficiency, Passion & Intuition" really starts to show. The complete, traditional baking process we use makes us stand out from the crowd allowing us to deliver award-winning, high quality, nutritious bread and pastries every time.

Our Creations

Each product goes through a rigorous development and baking process delivering a delicious end result. The baking process takes time and a lot of effort but you can taste, smell and see the results instantly with all of our products - this is one of the reasons we keep winning awards in the baking and food industry!


 Click on 'The Baking Process' below to read more about how we individually bake our loaves, then take a look at the breads and pastries we supply across Wales and England.


 *Feel free to contact us to discuss our bespoke bakery service, available to all.

Find our Bread & Pastries

Eat Alex's Bread & Pastries

Find and enjoy Alex's bread and pastries across a wide range of different eating establishments from small cafes, bistros and pubs right up to renowned restaurants and hotels.


So take a break and enjoy the breads and pastries during a delicious meal.

Buy Alex's Bread & Pastries

Looking to buy Alex's bread or pastries to enjoy at home, on the move or simply right at that moment? You will find his baked goods in a wide range of places from farm shops, delis and wholefood shops right to selected Waitrose stores.

Buy your fresh bread or pastries from a range of stockists today.



“Alex made bread that produced total silence around a table of judges.”

—  Sheila Dillon, BBC Food programme

Contact Alex and his team to find out more about becoming a stockist. If possible please include information about where you are based, your company name, the type of business you run and what you are interested in stocking.

Become a stockist

The Alex Gooch Bread & Pizza Shop

Opening hours for Bread

Monday to Saturday 8.30am - 3 pm

Opening hours for Pizzas
Friday 4.30 - 8pm
Saturday 12 - 8pm
Sunday 12 - 4.30 pm

To order pizzas for collection or for any shop enquiries call 02920 397 907.  


For all other enquiries (including wholesale customers) please call our Bakery in Hay-onWye 01497 822 708


Pizza & Shop - 02920 397 907

Wholesale - 01497 822 708

Kings Road Yard, 183A Kings Rd, Cardiff CF11 9DF 

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Photos by: Cristian Barnett and Adrian Sherratt