"Bread has always been a big part of my life, with my parents both baking at home. When I was growing up my brothers and I ate toast, toast and more toast!"

—  Alex Gooch, Founder & Baker

Alex Gooch Bakery-172.jpg


Opening hours

Monday to Saturday 8.30am - 3 pm

Kings Road Yard, 183A Kings Rd,

Cardiff CF11 9DF

Call 02920397907 for enquiries.

Alex Gooch Bakery-174.jpg



Opening hours

Friday 4.30 - 8pm
Saturday 12 - 8pm
Sunday 12 - 4.30 pm

Come straight to the shop or order in advance and collect. 


Call 02920397907 for collections.

Delicious bread delivered to your door

The story of a local artisan baker

Over the years Alex has won multiple awards and grown his '1 man bakery' into a complete team of dedicated bakers and delivery drivers employing around 20 staff including family members. His bread and pastries are of the highest quality being skilfully crafted in traditional ways using organic ingredients.


Our team bake 6 days a week using a long fermentation process encouraging pre-digestion of the grains to deliver nutritious and delicious, fresh bread and pastries.  Once complete we deliver daily to markets, delis, hotels, restaurants and Waitrose stores across Wales and England as well as to our own shop in Pontcanna, Cardiff (open Wednesday to Saturday).

We make a wide range of products including 100% rye sourdoughs, mixed grain sourdoughs, heritage grain sourdoughs, ciabatta, 100% spelt, challah burger buns and pastries, as well as bespoke loaves for anyone who asks - we love a challenge!

What goes into our multi-award-winning bread?



All of the organic ingredients used are carefully selected by the team at the bakery working closely with suppliers to maintain sustainable farming. We are fundamentally against the routine spraying of crops so it has taken time and dedication to source these special ingredients.

Provenance is extremely important. Only the best ingredients are used in our bread and pastry recipes. This is why we work so closely with a core list of dedicated suppliers that help deliver our multi-award-winning hand-baked bread.



2010 Best Food Producer

“It was a real honour to win such a prestigious award. We were extremely proud to be announced as only the second bakery to ever win it. ”

Stock or Find Our Bread

After years of hard work we are extremely proud to supply and deliver to a range of stockists from independent delis to selected Waitrose stores across Wales and England - it won't take long to get your hands on our bread!

Eat Alex's Bread & Pastries

Find and enjoy Alex's bread and pastries across a wide range of different eating establishments from small cafes, bistros and pubs right up to renowned restaurants and hotels.


So take a break and enjoy the breads and pastries during a delicious meal.

Buy Alex's Bread & Pastries

Looking to buy Alex's bread or pastries and enjoy them at home, on the move or simply right at that moment? You will find his baked goods in a wide range of places from farm shops, delis and wholefood shops to selected Waitrose stores.

Buy your fresh bread and pastries from a range of stockists today.


Contact Alex and his team to find out more about becoming a stockist. If possible please include information about where you are based, your company name, the type of business you run and what you are interested in stocking.

Become a stockist


“Alex made bread that produced total silence around a table of judges.”

—  Sheila Dillon, BBC Food programme


The Alex Gooch Bread & Pizza Shop

Opening hours for Bread

Monday to Saturday 8.30am - 3 pm

Opening hours for Pizzas
Friday 4.30 - 8pm
Saturday 12 - 8pm
Sunday 12 - 4.30 pm

To order pizzas for collection or for any shop enquiries call 02920 397 907.  


For all other enquiries (including wholesale customers) please call our Bakery in Hay-onWye 01497 822 708


Pizza & Shop - 02920 397 907

Wholesale - 01497 822 708


Kings Road Yard, 183A Kings Rd, Cardiff CF11 9DF 

Follow Alex

  • Facebook Social Icon
  • Instagram Social Icon
  • Twitter Social Icon


Photos by: Cristian Barnett and Adrian Sherratt