Provenance is key when we look at our ingredients, along with taste and usability during the baking process. We are extremely happy to work on a regular basis with the organic ingredient suppliers shown below.

* We pay particular attention to all the ingredients that go into our products and aim to reduce the chance of allergic reactions but please contact us if you have any concerns about the ingredients.

Our Suppliers


A wonderful bramley apple juice made by Dave with the apples from his own orchard a few miles from our bakery.

Weobley Ash


Shipton Mill

Superb millers of high quality, organic grain. The consistency of their flour is second to none. It is a pleasure to work with them.


Gilchesters Organics

Organic, British-grown heritage and other grains. We love working with Sybille and Andrew.


Halen Mon

Natural, magical sea salt from Anglesey. The dedication and passion that Alison and David put into producing their salt is reflected in the quality.


Organic Herb Trading Company

Organic herbs and spices, of an extremely high quality. We use these within all our different baked goods and it really makes the difference between an average loaf and a superb one!


Fattoria La Vialla

Truly fantastic balsamic vinegar produced on this carbon neutral, organic farm in Tuscany where Alex and his family have spent many happy times. Great as part of a marinade for olives or vegetables prior to roasting. 


100% Hay

Fresh fruit, vegetables, kimchi and pickled chillis! Joe from 100% Hay has over 20 years experience in growing. His market garden, a stone’s throw from the bakery, is situated on a 14 acre smallholding on the banks of the River Wye on the outskirts of the town of Hay-on-Wye. 

Peregrine Trading

A fantastic, Sicilian olive oil from Peregrine Trading who buy direct from producers. 

Primrose Farm, Felindre

Wonderful, organically grown fruit, vegetables and herbs.


Essential Trading

A sustainable business providing ethically sourced products as a pioneering worker co-operative. We use their own, organic cold-pressed sunflower oil in our challah burger buns and we also buy a range of other ingredients including organic raisins and sugar. 

Breads & Pastries

Take a closer look at the breads and pastries on offer as well as where you can buy them.

Find our Bread & Pastries

Eat Alex's Bread & Pastries

Find and enjoy Alex's bread and pastries across a wide range of different eating establishments from small cafes, bistros and pubs right up to renowned restaurants and hotels.


So take a break and enjoy the breads and pastries during a delicious meal.

Buy Alex's Bread & Pastries

Looking to buy Alex's bread or pastries and enjoy at home, on the move or simply right at that moment? You will find his baked goods in a wide range of places from farm shops, delis and wholefood shops to selected Waitrose stores.

Buy your fresh bread or pastries from a range of stockists today.


The Alex Gooch Bread & Pizza Shop

Opening hours for Bread

Monday to Saturday 8.30am - 3 pm

Opening hours for Pizzas
Friday 4.30 - 8pm
Saturday 12 - 8pm
Sunday 12 - 4.30 pm

To order pizzas for collection or for any shop enquiries call 02920 397 907.  


For all other enquiries (including wholesale customers) please call our Bakery in Hay-onWye 01497 822 708


Pizza & Shop - 02920 397 907

Wholesale - 01497 822 708

Kings Road Yard, 183A Kings Rd, Cardiff CF11 9DF 

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Photos by: Cristian Barnett and Adrian Sherratt